Warby Parker To Increase Store Count By 25% This Year As IPO Looms

One of the more famous clicks-to-bricks retailersĀ needs more bricks in order to keep growing.
Warby Parker plans to open 36 new retail stores before the end of the year, adding to its existing footprint of 140 stores by 25%, Bloomberg reports. Noting that its top competitors like LensCrafters and Pearle Vision have “thousands of stores,” Warby Parker co-founder and co-CEO Neil Blumenthal told Bloomberg that the retailer could eventually open “hundreds” of new locations.
“At the end of the day, the vast majority of Americans need glasses and prefer to buy those in person,” Blumenthal told Bloomberg.
The aggressive push may be a…

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