The Metaverse, Virtual Worlds And The Future Of The Flagship Store

The flagship store has long been part of luxury brands’┬ámarketing strategy. It is literally a gateway to the brand for newcomers, and for devotees it is a temple within which to worship.
Until now, the assumption has been that whatever else gets junked as online sales replace bricks-and-mortar retail, the flagship store will survive. Without it brands will be diminished, so the argument goes.
But could the metaverse make the seemingly essential flagship store redundant?
If trends in branded virtual worlds now emerging in Japan prove durable, we could soon be replacing the brand-awareness functions of the flagship store with a metaverse of…

Leave a Comment

Your email address will not be published. Required fields are marked *