The Innovators: Zone 3

In this series, Bisnow highlights people and companies pushing the commercial real estate industry forward in myriad ways. Click here to read Q&As with all the innovators Bisnow has interviewed so far.
Zone 3 is a collaboration between local developer Graffito SP and Harvard University’s Allston Initiatives, a team tasked with local development and placemaking opportunities. The group has been around since 2015, but it acted quickly last spring to bring new business avenues to its local partners facing economic uncertainty.
The team turned empty storefronts on Harvard-owned property into window shopping showcases for local retailers. A Zone 3-run restaurant incubator became a launchpad for eateries including a pizza shop, a rising chef’s café…

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