Brookfield Invests In New Gaming Startup, Plans 1,000 Locations

One of the world’s largest retail owners is betting on experiential retail post-pandemic. 
Brookfield Asset Management participated in an $11M funding round to London-based gaming retailer Electric Gamebox to propel an expansion into 1,000 new storefronts over the next five years, the company announced last week.
“We are thrilled to be working with such legendary investors to accelerate our mission to bring people together through shared play,” Electric Gamebox CEO and co-founder Will Dean said in a statement. “The future of retail is experiential and we can’t wait to be a part of this transformation.” 
Electric Gamebox, which opened its first U.S. location last December in Dallas,…

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